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The official resource to help businesses quickly find compliance information, forms and contacts from multiple U.S. government Web sites. Key areas include:
Make Your Sales Copy Sell -
7 tricks to writing copy that brings in business.
Writing good sales copy doesn’t have to be hard--you just use a formula. Plug in all the elements, and you’ll create a whole that’s bigger than the sum of its parts.
Any one of the copywriting techniques I'm about to tell you about can increase your conversion rate on its own, but use all of them together, and you'll create an unstoppable online salesperson that’ll sell your product or service 24/7. 
| To Change a Culture, Start with Changing Behavior
Mission. Vision. Values. While unique to your corporate culture, these 5 commonly-held values who up in the majority of high-performance companies: openness and candor, collaboration, common shared goals, involvement and feedback. Read full article>
The Importance of Being Honest
Remember that Alltel commercial that poked fun at the mascots of the major cell phone companies? Catherine Zeta-Jones, representing T-Mobile, hangs out with Cingular's little orange guy and that man in the trench coat from Verizon, and they are all amazed at Alltel's new service, My Circle. A lawsuit was sure to ensue, you thought.
Advertising is regulated both by the Federal Trade Commission and at the state level, and non-compliance can be costly. Before you release any advertisement, it pays to check out the state and federal rules to make sure you are in compliance. This article from the NFIB sets out some basic guideslines for your advertising. Read the full story on NIFB.com> | Spam Doubles, Finding New Ways to Deliver Itself - Brad Stone Hearing from a lot of new friends lately? You know, the ones that write “It’s me, Esmeralda,” and tip you off to an obscure stock that is “poised to explode” or a great deal on prescription drugs. You’re not the only one. Spam is back — in e-mail in-boxes and on everyone’s minds. In the last six months, the problem has gotten measurably worse. Worldwide spam volumes have doubled from last year, according to Ironport, a spam filtering firm, and unsolicited junk mail now accounts for more than 9 of every 10 e-mail messages sent over the Internet.
This New York Times article gives an insight into this growing problem and what some organizations are going about it.
Read Full article>
CASE STUDY Simply the Best: How to Find and Keep the Best Customers
When Scott Kremp decided to close six branches of Kremp Florist, a business his father started 50 years ago in the Philadelphia suburbs, and devote more resources to his two main stores, he knew he risked losing customers. Instead, he gained more than ever before. "Another flower shop may offer a different selection or a lower price, but if we focus on what we are doing well, customers will realize that and come back to us," Kremp says.
Five Mistakes: When Buying Business Insurance Buying business insurance is tricky stuff. Policies, often 50 pages long, are opaque at best, and the underwriters aren't exactly motivated to maximize their payouts--and you surely don't want to fight them on a claim. Read the full story on Forbes.com> |
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